Monthly Archives: November 2012


Chuck Tate of RacerSites is a mile-a-minute idea guy. Always looking for a better way, always selling, always thinking. RacerSites is a one-stop shop for websites, social networking, and, starting next year, public relations and media. All of which is focused on motorsports.

After starting the company in 1998 in Chicago, Chuck moved his company’s focus to motorsports only in 2004. In 2007, he and his wife made the move to the Charlotte area for her professional advancement, which worked out just fine for his as well.

He says he and his staff of six have been concentrating on customer service this year, and admits it is a work in progress. An account manager position has yet to be filled to facilitate better relationships between RacerSites and its clients.

While most of the websites developed by RacerSites are for drivers, it also works for tracks, sanctioning bodies, and suppliers to the motorsports industry. In 2013, Fastrax will be the newest addition to the RacerSites portfolio, an economical way for up-and-coming drivers to have a dedicated website leveraging a social networking platform.

Some of RacerSites clients are Kurt Busch, Mooresville Motorplex, Steve Letarte, AMA Pro, Justin Allgaier, Izod IndyCar Series, Ferrari Driving Experience, and Grand Am. You can see the RacerSites portfolio and learn how the process works by visiting its website here.

RacerSites is also expanding its off-line creative, another way of saying it designs logos, hero cards, brochures and signage.

Corinne Economaki





Calico Coating

Calico Coatings, in Denver, just moved into a new 20,000-square-foot facility. Tracy Trotter explained that the company was running out of room and had been in two locations. Now its 26 employees are under one roof.

While more than half of Calico Coatings business comes from motorsports, it also services military clients, tire manufacturers (tire molds), gun manufacturers and operates like a job shop. Calico ships all over the Unites States and to more than 20 countries.

The big part of the business is engine bearings. Coating them with a Teflon moly-coat reduces friction, so much so that they are designed to work without lubrication, which can drastically reduce engine damage if there is an oil failure. Calico also coats pistons, headers, and exhaust systems (these get a ceramic coating which diffuses heat), quick-change rear ends (pulls the heat from the rear and makes it easier to clean), cylinder heads and just about anything else you can think of in an engine.

When parts come in, they are cleaned and then on go the gloves so no contamination occurs. Parts – a few million a year – are coated by hand. Not as easy as it sounds as it takes three years to train a coater.

Tracy is investing in Calico’s thin film division, the high-tech part of coating. Lifters, wrist pins and valves and industrial parts are coated in this sterile environment. It produces a very hard, very thin, very expensive coating done in vacuum chambers. Tracy says this is the future of the company. You can see all the industries serviced by Calico by visiting its website.

Corinne Economaki

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