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CV Products, LLC and SRI Performance Announce New Direction For The Future

CV Products, LLC announced today that it is moving forward with its new direction to place an increased focus on its various manufacturing businesses and the distribution of performance engine components located in Thomasville, NC. CV Products is successfully transitioning its Mooresville, NC store location and Professional Race Service (PRS) Trackside programs to SRI Supplies. The Mooresville facility and PRS programs specialize in chassis, suspension and trackside products for the racing industry. SRI Supplies will operate under a new name, SRI Performance beginning December 1st. This transition is being done seamlessly, without interruption to the customers.

Clyde Vickers stated “CV Products has been in business for 27 years supplying quality racing components to the performance industry. We fully intend to maintain our focus of outstanding customer service and competitive pricing. CV’s future emphasis will align with our heritage, the #1 Supplier of Racing Engine Products in the Industry. We are proud of our manufacturing achievements and the leading brands that we have built. We will now shift our focus to accelerating their growth.  It was important that we found someone to satisfy the racers needs for chassis parts, suspension parts and trackside supplies. Greg Fornelli and the SRI Performance team will do an excellent job in this regard.”

Greg Fornelli, the President of SRI stated, “With 20 years of experience in the motorsports distribution business, this opportunity is the next logical step in the evolution of Stock Car Steel & Aluminum and SRI. When Clyde announced that CV was exiting the chassis parts side of their distribution business, we immediately realized that a void would be created in the local and national market. Clyde and CV Products have built a stellar relationship with their customers over the years. We feel like combining the strengths of CV and SRI will lead to an overall increase in customer satisfaction and convenience.”

The SRI Performance store, located at 107 Overhill Dr., Mooresville, NC will open on December 1st 2015, with a focus on chassis parts and fabrication supplies. SRI Performance will attend its first trackside event December 2nd at 5 Flags Speedway for the 48th running of the Snowball Derby.

CV will continue operations from its 42 High Tech Blvd, Thomasville, NC location with a keen focus on supplying quality manufacturing capabilities and race engine related products to the performance racing community.

CV and SRI were built on racing solutions and customer service excellence. Both agree that this new direction will satisfy a common goal, helping the racing industry win.

Check out Today’s NCMA newsletter

Source: Check out Today’s NCMA newsletter

FOX Sports redesigns NASCAR coverage for 2016

As NASCAR prepares to crown its national series champions this weekend at Homestead-Miami Speedway, FOX NASCAR already has begun preparations for the 2016 season, announcing its full broadcaster lineup for next year, including a new NASCAR Sprint Cup Series team featuring veteran play-by-play announcer Mike Joy and analysts Darrell Waltrip, together for their 16th season, and newcomer and four-time champion Jeff Gordon, plus new NASCAR Camping World Truck Series play-by-play announcer Vince Welch.

Race Industry Leaders Provide Insight into State of Racing

Race Industry Leaders Provide Insight into State of Racing

CONCORD, N.C. — Race industry leaders say safety, marketing with new technology and incorporating fresh faces are all factors that will determine the future of NASCAR. Another challenge is drawing in a new generation of racers. Multiple industry leaders, including Hendrick Motorsports, Team Penske and Roush Yates Racing Engines, shared insight into the world of NASCAR at Tuesday’s annual North Carolina Motorsports Association meeting.

As speedways work to fill seats, a challenge is drawing in a new generation.

“We have to meet them where they are, with something they’re going to find relevant and compelling,” said Steve Phelps, with NASCAR.

“The challenges continue to be everybody wants more for less, but at the same time, it’s not as much about who has a personal relationship with Motorsports as it is with return on investment,” said Tim Cindric, the president of Team Penske.

Teams cited the importance of social media platforms but also say a challenge is measuring the success of marketing campaigns.

“Much of that technology will bring the race fan closer to the sport that they love, that’s going to be more important particularly as we try to get younger and more diverse,” said Phelps.

Another challenge NASCAR faces is gaining additional owners.

“Value on your numbers, value on a spot in the field, which I think NASCAR is going toward, is a huge thing,” said Greg Fornelli, the chairman of the North Carolina Motorsports Association board.

The goal is to continue to grow the fan base using social media, while providing entertainment value for fans


CHARLOTTE, NC – Lauri Eberhart, formerly the General Counsel and VP Communications of Speedway Motorsports  (NYSE:  TRK)  and  Executive  Vice  President  of  Charlotte  Motor  Speedway  has  joined the  practice  of entertainment attorney  Melinda  Morris  Zanoni  to  create  Apollo  Sports &  Entertainment  Law  Group.  Apollo Law Group will be unique to the extended region as one of very few law practices focusing on sports and entertainment law.


While  at  Speedway  Motorsports  and  Charlotte  Motor  Speedway,  Lauri  participated  in capital raising  and  acquisitions  valued  in  excess  of  $5  billion.    Lauri  has  also  held  the  positions  of VP  Marketing  of  Richmond  International  Raceway and  Director  of  Sales  for  NASCAR Hall of Fame.  In 2007, she was awarded the Charlotte Businesswoman of the Year  Award and in 2004 the Business North Carolina Legal Elite Award.  Lauri is a Board Member of  the  NC  Motorsports  Association  and  the  NC  Motorsports  Foundation.   She speaks  on topics such as “Sponsorship Agreements in NASCAR,” is a frequent guest host on WBT`AM 1110 The Keith Larson Show, and is a legal columnist for National Speed Sport News.  She received  her  law  degree  from  Wake  Forest  University  School  of  Law  where  she  cofounded  the  Sports  and Entertainment  Law  Association.   Lauri  represents  a  variety  of  sports  clients  including racecar  drivers,  sports properties and facilities, and media personalities.


Melinda Morris Zanoni’s primary areas of practice are entertainment and sports law with an  emphasis  on  advising  and  managing  the  business  and  legal  affairs  of  celebrities, athletes,  musicians,  authors,  actors,  artists,  screenwriters,  television  shows,  and entertainment companies. She has led transactions for celebrity endorsements, licensing deals, publishing and recording deals, talent agreements, and Fortune 500 sponsorships, as  well  as  serving  as  production  counsel  for  feature  length films  and  television  shows.


Melinda  is  a  member  of  the  NCBA  Sports  &  Entertainment  Council  and  is  the  Adjunct  Professor  of  Entertainment  Law  at  Charlotte  School  of  Law.    Melinda is  a  sought  after speaker  on  the topics  of  “Sports  and  Entertainment  Law”  and  “Film  Finance.”  Prior  to founding Apollo  Law Group,  Melinda  was  an  attorney  with  Nelson  Mullins  Riley  & Scarborough, LLP and Fagel & Haber (Chicago, IL).  Her clients include some of the area’s highest profile athletes and celebrities and hit television shows.


“Lauri  will  be a  great  addition  to our law  group. Her tremendous experience  and existing relationships  will  bring added depth to our sports practice,” says Melinda. “Charlotte is a sports town and also has a growing entertainment scene. Our goal is to become the region’s premiere sports and entertainment law firm by combining our experience in the complex and rapidly shifting areas of sports and entertainment.”  Lauri adds, “With our unique approach to business, our goal is to provide expedient, cost`effective, relationship`driven legal and business advice to our clients.


By joining Melinda and leveraging our combined areas of concentration we will be geared toward handling the very specific needs of sports and entertainment clients.”


About Apollo Sports & Entertainment Law Group:

Apollo Sports & Entertainment Law Group is one of very few firms in the extended region with a sports and entertainment law emphasis.  The  firm  represents  celebrities,  athletes,  musicians,  authors,  actors,  comedians, race  teams, sports  facilities, and television  and  film companies.  Transactions  include but  are  not  limited  to: endorsement  agreements, licensing  deals, artist recording agreements, publishing deals, production and distribution agreements, publicity agreements, employment agreements, talent agreements, and sponsorships.


For more information call 704`334`7741, email info@apollogrouplaw .com, or visit

NCMA To Honor Jeff Gordon With Achievement In Motorsports Award

CONCORD, N.C. (OCTOBER 8, 2015) – Four-time NASCAR Cup Series champion Jeff Gordon will be honored at the 10th Annual North Carolina Motorsports Industry Awards Ceremony presented by Fifth Third Bank and hosted by the North Carolina Motorsports Association, January 13, 2016. Gordon, who will retire from full-time racing at the conclusion of the 2015 season, will be awarded the NCMA Achievement in Motorsports Tribute Award for his personal and professional contributions to the motorsports industry in the state of North Carolina.

“We are incredibly excited to have the opportunity to honor Jeff and his amazing contributions to the sport of auto racing in our state,” said Greg Fornelli, NCMA Chairman. “Jeff Gordon changed the face of NASCAR with his winning personality and his winning ways. His talent, his marketability and his philanthropy opened our sport to a whole new audience.”

Past recipients of the Achievement Award include Bill France Jr., Benny Parsons, Dale Earnhardt, Richard Petty, Richard Childress, O. Bruton Smith, Junior Johnson, Humpy Wheeler, Ned Jarrett & Family and Mike Helton.

Gordon is a four-time Series champion in NASCAR’s premier series, winning the title in 1995, 1997, 1998 and 2001. He has three Daytona 500 victories and a record five Brickyard 400 trophies. He is third on the all-time victories list with 92 career wins.

Gordon has driven the No. 24 Hendrick Motorsports Chevrolet during his entire NASCAR Sprint Cup Series career, and has a 23-year relationship with sponsor Axalta Coating Systems (formerly DuPont).

In addition to his racing achievements, Gordon established the Jeff Gordon Children’s Foundation in 1999 to help support children facing life-threatening and chronic illnesses. In December 2006, the Jeff Gordon Children’s Hospital opened at NorthEast Medical Center in Concord, N.C. Gordon is also part of Athletes for Hope; works with AARP in its Drive to End Hunger program; and is a member of the Clinton Global Initiative. He is also heavily involved in Kick It, a program that raises funds for pediatric cancer research.

Gordon announced in May that he will join the FOX NASCAR broadcasts as an in-booth analyst with veteran broadcasters Mike Joy and Darrell Waltrip for the 2016 season.

The NC Motorsports Industry Awards Ceremony presented by Fifth Third Bank, which will also honor companies making an impact in the state’s racing industry, takes place Jan. 13, 2016 at the Embassy Suites Convention Center in Concord, N.C.  Details regarding tickets to the event will be available soon at

NCMF Scholarship Awards

Scholarship Award Programs

The North Carolina Motorsports Foundation was established to support the racing industry of North Carolina. The major focus is the support of education through scholarship awards for students aspiring to a career in the motorsports industry. The Foundation has two scholarships – the NCMF General Scholarship Awards and the Sam Belnavis Scholarship Award.

NCMF General Scholarship Awards

This scholarship program provides a minimum of three awards annually. Amounts for each may vary based on certain criteria, however the aggregate sum for 2016 is $5,000. Depending upon the annual yield of applications, additional awards may be given. However, in the case of more than three awards, the aggregate amount will not exceed the funds available for each budgeted year

The General Scholarship Awards may from time to time bear a specific name or title for which it is being given based upon Committee consensus, recommendation of the Executive Committee or the NCMF Board of Directors. Click here for application.

To be considered for an NCMF General Scholarship Award, candidates will meet the following criteria:

  • Entering or currently attending a North Carolina educational institution which may include: Four-year College or University (graduate and post graduate), Two-Year Community College, Technical or Trade School.
  • Aspire to a career in motorsports.
  • Good scholastic standing (2.5 GPA).
  • 250-word description stating the need for a scholarship

NCMF Sam Belnavis Scholarship Award

This award is given annually and for 2016, the award amount is $5,000. The award is named for Sam Belnavis, a 30-year veteran of the racing industry serving numerous capacities including Marketing Department Manager for Miller Brewing Company, Chief Diversity Officer & Owner-Designate with Roush Fenway Racing and NCMF Chairman of the Board of Directors. He currently serves as Chairman Emeritus of the NCMF Board of Directors. Click here for application.

To be considered for the Sam Belnavis Scholarship Award candidates will meet the following criteria:

  • Entering or currently attending a North Carolina educational institution which may include: Four-year College or University (graduate and post graduate), Two-Year Community College, Technical or Trade School.
  • Aspire to a career in motorsports.
  • Good scholastic standing (2.5 GPA).
  • 500-word essay stating the need for the scholarship and why motorsports is the chosen career path.

2015 Timeline

  1. 2015 Application period opens Monday, August 18 closing Friday, October 16
  2. NCMF Education Committee selects and notifies institution and recipient of award*
  3. 2015 scholarships announced in November

*Funds shall be provided to school for dispersal to recipient.

Scholarship Announced In Honor of NASCAR Pioneer

Recently, the North Carolina Motorsports Association (NCMA) and the North Carolina Motorsports Foundation (NCMF) honored motorsports legend Sam Belnavis with the announcement of the Sam Belnavis Scholarship Award. At the same time NASCAR legend Richard Petty presented him with a NCMF Lifetime Achievement Award. The Sam Belnavis Scholarship will be given annually in the amount of $5,000.RichardSam SH

Sam Belnavis has been a pioneer in motorsports for more than thirty years. He joined Miller Brewing Company in the late 1970s, and in 1978 was chosen to manage the new sports marketing department. He broke into NASCAR when he signed driver Bobby Allison to a Miller sponsorship contract. Two years later Bobby Allison won the series championship in the #22 Miller High Life Ford.

Belnavis blazed paths, as a general manager and race team owner. He introduced the National Guard to the NASCAR Sprint Cup series as a sponsor of his team, BelCar Racing, with legendary crew chief Travis Carter and Todd Bodine as the driver.

“The most gratifying part of my motorsports career was spent working to ensure that diversity and inclusion from a career perspective was not overlooked. NASCAR’s Drive for Diversity program has helped to bridge that gap. Most people, namely students, do not realize that career opportunities NASCAR offers outside of the driver. I hope to change that perspective” said Belnavis.

Although Belnavis has retired as Chief Diversity Officer and Owner-Designate at Roush Fenway Racing, he is still active, keeping up the sport and the team.  He is Chairman Emeritus of the board for the North Carolina Motorsports Foundation.

Belnavis resides in Concord, North Carolina. He is past president of the 100 Black Men of Greater Charlotte. He and his wife, Chris, of 55 years, are the parents of four children and seven grandchildren. Belnavis is a life member of Phi Beta Sigma Fraternity, Inc., and a member of Jonesville AME Zion Church in Matthews, North Carolina.


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