In August of 2016, NASCAR named Jill Gregory as its Senior Vice President and Chief Marketing Officer. Gregory joined NASCAR in July 2007 where she served as senior VP-marketing and industry services. She is chiefly responsible for NASCAR’s marketing strategy and its popular “Ready. Set. Race.” marketing campaign and the hugely successful #Hashtag500 social media campaign. She was recognized by the SportsBusiness Journal as one of its inaugural Game Changers and is widely considered to be among the top women executives in the sports world. Before coming to the NASCAR family, Gregory worked at Bank of America and Sprint.

Daughter of the seven-time NASCAR Champion Dale Earnhardt, Kelley Earnhardt Miller has been in racing her entire life and has made a name for herself as one of the most successful businesswoman in NASCAR. Miller, who co-owns JR Motorsports with her brother, Dale Earnhardt, Jr. and Rick Hendrick, oversees the company’s race team, management team and business ventures. The team has three championships including the 2014 NASCAR Xfinity Series. She has been named one of the top five most powerful women in NASCAR and in 2015, was listed by SportsBusiness Journal as one of its Game Changers/Women in Sports Business.

As GM’s NASCAR Sprint Cup Program Manager, Alba Colon has blazed an amazing trail for women in the field of math and science. When she was girl, she dreamed of joining her hero, astronaut Sally Ride, in exploring space. She received a mechanical engineering degree from the University of Puerto Rico, and was immediately hired by General Motors. Soon, she fell in love with racing and the rest was history as she rose through the ranks to lead GM’s Sprint Cup program. Under her watchful eye as GM’s lead engineer, she has helped guide the manufacturer to multiple NASCAR championships.

Lyn St. James is synonymous with trailblazing. As a driver, she won the 24 Hours of Daytona and the 12 Hours of Sebring; is one of seven women to qualify for the Indianapolis 500 where she competed seven times; and was the first women to win the Indianapolis Rookie of the Year title. In 1994, she founded the non-profit Women in the Winner’s Circle Foundation for the education, training and advancement of women in automotive fields which has since been folded into the Women’s Sport’s Foundation of which she is a former president and active member. In addition to her philanthropy efforts, St. James is renowned motivational speaker and ambassador for women in sports.