The inaugural High Performance Expo (HPX), the exclusive business and consumer show of the North Carolina Motorsports Association (NCMA), will be held from June 3-5, 2025, at the Charlotte Convention Center, followed by area-wide enthusiast activities. The event will bring together all segments of the racing and performance community for the first time in the heart of the auto racing industry.

This first-of-its-kind event is focused on the lucrative automotive aftermarket and has something for everyone – professional race teams, manufacturers of new cars and high-performance parts, retail performance shops, industry experts and enthusiasts. HPX 2025 is the gateway to the next level in the world of high-octane racing and automotive performance.

“The High Performance Expo will be a car-centric playground showcasing the best of auto racing and the automotive aftermarket like no other,” said Greg Walter, NCMA chairman of the Board, and executive vice president and general manager of the Charlotte Motor Speedway. “There is no better place to hold this annual event than Charlotte, North Carolina, home of auto racing and a community rich in history and passion for modifying and racing the automobile.”

HPX 2025 is where the best in the business will meet to push the boundaries of automotive racing innovation and technology.

“The North Carolina racing industry has long wanted to design an experience like HPX to more easily connect our industry and our passionate fans,” said Scott Lampe, vice chairman of NCMA and CFO of Hendrick Motorsports. “HPX 2025 will celebrate this great industry through the lens of our unique community, bringing a level of authenticity featuring VIPs, drivers, celebrities and experts, which can only be done in one place – Charlotte.”

Charlotte will host what could quickly become the most desirable trade show for the racing and high-performance industry to attend.

“The car culture and racing community in the southeast is like no other – it’s authentic, high quality and so passionate. This community deserves an event that they can call their own. That’s why we are launching the High Performance Expo,” said Jenn Heinold, president of HPX and Taffy Event Strategies. “The support from the NCMA, race teams, local industry leaders including financial, and tech has been incredible. Charlotte is the perfect East Coast location with natural ties and partnership opportunities for this dynamic industry. Stay tuned for big name sponsors, partners, exhibitors and consumer-facing activities.”

HPX will deliver a progressive event format with vibrant displays, modern educational programming, networking opportunities, and interactive experiences for automotive fans everywhere.

HPX 2025 will offer attendees:

  • Keynote addresses – hear from business and industry experts about the current and future state of the racing and performance industry
  • New product discovery, interactive activations and experiences
  • Educational content led by industry experts in innovative settings
  • Enthusiast-focused activations – opportunities for attendees to participate in sponsor demonstrations
  • Sponsor opportunities – racing or performance professionals looking to elevate their team or enhance their business; the show offers unique sponsorship opportunities to showcase their business
  • Curated networking opportunities – meet with key decision makers, potential sponsors and industry leaders
  • Great opportunities to celebrate the importance of auto racing and performance industries
  • Opportunities for enthusiasts to purchase racing merchandise and apparel

Additional details including speakers, sponsors, seminars, displays and enthusiast activities will be released in the coming months.

To get additional information about HPX 2025, go to www.TheHPX.com. HPX is on Instagram @HighPerformanceExpo, and @TheHPX on X, YouTube, LinkedIn and Facebook.

Editor’s note: Additional assets will be available at www.TheHPX.com under the media tab following the press conference.

HPX Announcement Quotes
“The High Performance Expo will be a car-centric playground showcasing the best of auto racing
and the automotive aftermarket like no other. There is no better place to hold this annual event than
Charlotte, North Carolina, home of auto racing and a community rich in history and passion for
modifying and racing the automobile.”
– Greg Walter, NCMA chairman of the Board, and executive vice president and general
manager of the Charlotte Motor Speedway

“The North Carolina racing industry has long wanted to design an experience like HPX to more
easily connect our industry and our passionate fans. HPX 2025 will celebrate this great industry
through the lens of our unique community, bringing a level of authenticity featuring VIPS, drivers,
celebrities and experts, which can only be done in one place – Charlotte.”
– Scott Lampe, vice chairman of NCMA and CFO of Hendrick Motorsports.

“The car culture and racing community in the southeast is like no other – it’s authentic, high quality
and so passionate. This community deserves an event that they can call their own. That’s why we
are launching the High Performance Expo. The support from the NCMA, race teams, local industry
leaders including financial, and tech has been incredible. Charlotte is the perfect East Coast
location with natural ties and partnership opportunities for this dynamic industry. Stay tuned for big
name sponsors, partners, exhibitors and consumer-facing activities.”
– Jenn Heinold, president of HPX and TaXy Event Strategies


“In the vibrant heart of Charlotte, NCMA’s High Performance Expo will showcase not only the latest
advancements but also foster invaluable connections. The NCMA holds significant importance to
the region serving as a catalyst for innovation, workforce development, advocacy, and
representation in the motorsports sector. From supporting grass roots racers to NASCAR’s top
teams, the NCMA provides individuals and businesses with a platform to connect, learn, grow, and
thrive in the high-performance arena.”
– John Dodson, vice president, Business Alliances and NASCAR, and NCMA Board member

“The High Performance Expo is igniting the engines of innovation in Charlotte, NC for 2025! As a
beacon for the motorsports industry in North Carolina, this event revs up opportunities for growth,
collaboration, and cutting-edge technology, propelling our state to the forefront of high-speed
excellence.”
– Ali Starnes, Muddy Creek Experiential and NCMA Board member

“Charlotte is where racing and performance is bred, and I can’t think of another location that would
be a better venue for this show because of the regional access to something bigger than you have
ever experienced, including racing teams, racing attractions, beautiful venues like the Convention
Center, the Charlotte Motor Speedway and the NASCAR Hall of Fame to name a few. The NCMA has
found the right show management partner in TaXy Event Strategies to help make HPX a gateway for
enthusiasts, consumers and businesses to experience our extraordinary community in a new
and exciting way.”
– David Miller, NCMA executive director