Chuck Tate of RacerSites is a mile-a-minute idea guy. Always looking for a better way, always selling, always thinking. RacerSites is a one-stop shop for websites, social networking, and, starting next year, public relations and media. All of which is focused on motorsports.
After starting the company in 1998 in Chicago, Chuck moved his company’s focus to motorsports only in 2004. In 2007, he and his wife made the move to the Charlotte area for her professional advancement, which worked out just fine for his as well.
He says he and his staff of six have been concentrating on customer service this year, and admits it is a work in progress. An account manager position has yet to be filled to facilitate better relationships between RacerSites and its clients.
While most of the websites developed by RacerSites are for drivers, it also works for tracks, sanctioning bodies, and suppliers to the motorsports industry. In 2013, Fastrax will be the newest addition to the RacerSites portfolio, an economical way for up-and-coming drivers to have a dedicated website leveraging a social networking platform.
Some of RacerSites clients are Kurt Busch, Mooresville Motorplex, Steve Letarte, AMA Pro, Justin Allgaier, Izod IndyCar Series, Ferrari Driving Experience, and Grand Am. You can see the RacerSites portfolio and learn how the process works by visiting its website here.
RacerSites is also expanding its off-line creative, another way of saying it designs logos, hero cards, brochures and signage.
Corinne Economaki